JLab, NBA G League Ignite Announce Partnership

NBA G League Ignite has partnered with JLab, a leading technology company and the No. 1 true wireless earbud under $100, as the team’s Official Audio Partner. With a focus on developing innovative and authentic products, JLab’s marketing partnership with Ignite will provide the best wireless audio technology to Ignite fans and athletes. The wide-ranging collaboration will feature product at Ignite games, as well as digital, video and content brand integrations, in-arena exposure and more. Throughout the season, Ignite’s players will showcase different styles of JLab’s headphones. In celebration of the marketing partnership, Ignite players received custom Ignite branded JLab Studio Pro Headphones, which fans can purchase at jlab.com/NBAIgnite. Ignite continues its season on Friday, Nov. 18 against the Salt Lake City Stars. The action tips off at 7 p.m. PT/10 p.m. ET at The Dollar Loan Center, and live on the NBA App and NBAGLeague.com